AR Rahman hits the right tones with Lebara
25-07-2010
INDIAN musical legend AR Rahman gave London a real treat as he ended his world tour at London's O2 and Wembley Arena.
And the man who brought Oscar-winning film Slumdog Millionaire to life with a masterful score thanked tour sponsors Lebara Mobile by comopsoing an exclusive ringtone for the company.
Lebara, who are a leading global company which provides high quality, low-cost internaitonal mobile services, have signed a three-year collaboration, which was unveiled by CEO Ratheesh Yoganathan and Rahman at the Lebara VIP after party at the IndigO2, following the maestro’s hugely successful concert at the O2.
Yoganathan said: “Lebara’s goal is to help communities stay connected wherever they are in the world. Music cuts through the boundaries of age, geography and culture so it’s logical for us to bring this to our users. As one of the few musicians to have crossed cultural boundaries we are honoured to partner with musical legend, AR Rahman.”
And Rahman expressed his delight to link up with Lebara,
“I’m proud to be working with Lebara and hope customers enjoy it. I look forward to creating more music for the company over the next three years.”
The exclusive AR Rahman composition is the latest addition to a rich selection of well-known regional artists that includes Piolo Pascual (Phillipines), 2Face Ibidia (Nigeria), Atif Aslam (Pakistan), Iwona Wegrowska (Poland), as well as songs from major Bollywood movies including Raavan, 3Idiots, Khatta Meetha and Kites to name but a few.
In addition, the partnership with AR Rahman will allow customers access to over 150 songs and tones of the artist’s greatest hits including Tere Bina, Dil Ne Jise Apna Kaha and the global smash hit Jai Ho! from the Oscar-laden movie Slumdog Millionaire
The ‘Lebara Tune’ will be available to Lebara customers as a free ringtone for a limited period, downloadable via http://uk.lebara.mobi (the mobile portal). It is also available via iTunes for a small fee. All proceeds from this will go to The AR Rahman Foundation, which provides world class, state-of-the-art infrastructure and education to underprivileged children in India.
